Master Stagers Inc. - Staging FAQ's

What is Staging?

… A proven technique to get top dollar for your home.
Staging is a process of preparing homes for sale, regardless of price, location or condition. Any home can be Staged. Staging is NOT decorating. Decorating is personalizing your home to appeal to one or two individuals. Staging is De-personalizing your home to make it appeal to a wide range of buyers. Staging creates immediate buyer interest in your property by showcasing the best features of your home. Staging techniques include reducing clutter, rearranging furniture, grouping collections, etc. The most important thing to understand is that once you decide to put your home on the market, it is no longer your home – it is a product. Staging prepares your product by turning your home into a house.

Why Stage?

… Sell faster and for more.
Staged Homes appeal to a wider range of buyers. Statistics show that Staged Homes sell 2–3 times faster and for at least 6.9% more, compared to similar unstaged homes (Source: www.stagedhomes.com). Staging can reduce the stress of selling. Your house is your most important investment. Let Master Stagers help you, unlock your home’s potential and sell your home for what it’s worth.

When to Stage?

… Before, before, before.
You only have one chance to make a first impression. The best time to stage is before the house is placed on the market, before listing photos are done, before feature sheets are prepared and before any open houses. Homes that are currently listed for sale can also be staged to reduce the time spent on the market and to maximize the selling price. The investment in staging your home is less than your first price reduction.

Suggested Staging Timetable:

Step 1: staging consultation (2 hours)

Step 2: staging services (1 day or more as needed)

Step 3: marketing (photos and feature sheets)

Step 4: sign on lawn and open houses

Why chose an ASP/CSP for my Staging needs?

Accredited Staging Professionals (ASP) and
Canadian Staging Professional (CSP) have been specifically trained to prepare homes for sale using proven techniques. These are nationally recognized designations for Home Staging and it is these designations that are setting the standards for the Staging industry.

Can you guarantee the selling price or length of time a home will be on market?

NO, we cannot guarantee either the selling price or the length of time a home is on the market. The sale of your home depends on two factors, the price and the condition. Staging improves the condition of your home, but we do not set the price for the property.

Why should I spend money on a home I am planning to sell?

Staging is not “spending” money. It is a relatively small investment in your home to provide for a greater return on your equity. Staging is a cost effective method to maximize the return on your largest investment – your home.

What if I don’t have enough furniture?

We utilize as much as we can from your existing collections. If we feel you need to supplement or replace your furnishings, Master Stagers will arrange rental and delivery of necessary pieces from reputable furniture rental companies, to meet your needs and budget.

What if I don’t have enough accessories?

Master Stagers carries an extensive collection of accessories, which are available for rent or purchase, to complete your staging needs.

What if I have too much “stuff”?

Master Stagers will help you arrange removal and storage of the unnecessary items with our selected affiliates and we can provide you with special savings.

Should Staging be used in a slow or fast market?

Staging works in any market. In a hot market, staging will showcase your home and increase the selling price, compared to a similar home that is not staged. In a slow market, it is even more important to gain that competitive edge over other similar homes in your area. “Staging speeds up sales in a sluggish market, and can bump up prices 2% to 10% in a moderate market”
(Wall Street Journal, April 30, 2004)